Institutional Marina

Champlins Marina & Resort

  • Pain Point:

    Needed to grow revenue by ~40% while operating with less available slip space due to the elimination of rafting
  • Solution:

    Used Dockwa’s reservation platform, marketing tools, and dynamic pricing to optimize rates, capture demand, and deliver NOI growth

Champlins
53
%

YoY revenue growth

61
%

ADR lift

8
%

occupancy lift

institutional marina

Marina Overview

Champlin’s Marina and Resort is one of New England’s premier boating destinations, drawing thousands of boaters each summer to Block Island. When TPG Resorts acquired the property, the goal was to reposition Champlin’s as a luxury marina resort while driving stronger financial performance across dockage, fuel, and amenities.
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champlins

The Challenge

One of the techniques that helped Champlin's drive revenue under previous ownership was rafting boats next to one another, sometimes five-across. While this proved to great for cashflow, it increased liability and customer complexity.

To make up for lost "dockage," new ownership was proposing a dock expansion which would increase the total available linear feet at Champlin's. 

When this expansion fell through, TPG still had a 40% revenue growth rate to target - without rafting and without increased dock space.

The property needed to modernize its pricing, optimize utilization, and establish consistent reporting to unlock growth and prove NOI for institutional ownership.

The Cost of Not Changing

  • Missed revenue, disappointed investors - Without a targeted revenue management strategy, Champlin's was likely to fall short of its Y1 goal
  • Optimized slip mix - Time needed and tools available to capture and process reservation requests were highly inefficient.
  • Errors and security risks - Manual recordkeeping of reservation data and sensitive information like credit card numbers was error-prone and not secure.

The Dockwa Difference

By leveraging Dockwa’s reservation platform, marketing tools, and advanced rate optimization strategies, Champlin’s was able to reposition itself as a destination resort marina and exceed revenue goals.

Key Changes
Dynamic Pricing

Implemented variable rates during peak weekends, yielding up to 115% YoY gains

Digital Marketing

Listing on Dockwa drove a 188% increase in website traffic

Reputation Management

Automated post-stay emails doubled Marinas.com reviews

"Dockwa has definitely provided me better support and customer service than any other marina platform during my years in the industry. Love it!"
Stephanie Schirmer
Marina Manager

Impact on Champlin's

  • 53% Total Revenue Growth , exceeding their growth target
  • 77% Transient ADR Growth, pushing rates without losing occupancy
  • 92% increase in Dockwa profile conversion, driving efficiency at the dock office

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